Book content strategy for the web

The content strategy quad is the most important part of the book. This second edition retains all that was wonderful in the first book, while. About a book apart we cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. The term has been particularly common in web development since the late 1990s. Working in the web developmentdesign industry for over 15 years its great to see content strategy getting a well deserved focus these days. Anyone whos been in the game for a long time will tell you that one of the top reasons a project will fail is when. Content strategy for the web, kristina halvorson the industry standard primer clout. Atlanta content strategy talks about kristina halvorsons book, content strategy for the web.

Slideshare uses cookies to improve functionality and performance, and to. Content strategy for the web 9780321620064 by halvorson, kristina and a great selection of similar new, used and collectible books available now at great prices. Morning routine ideas ideas to build your best morning. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. Download it once and read it on your kindle device, pc, phones or tablets. Very often i find that books appearing in the empowermentpersonal growth field, or from various coaching disciplines, are nothing but fluffedup advertorials for the authors speaking career or seminars.

Make smarter, achievable decisions about what content to create and how. Content strategy for the web is the best thing to happen to user experience design in years. Peter morville, coauthor, information architecture for the world wide web. Content marketing strategy, content strategy, and content plan. The brain traffic model kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. Description of content strategy for the web by kristina halvorson epub. Content strategy refers to the planning, development, and management of contentwritten or in other media. Advance praise for content strategy for the web, second edition. Note that a content audit is often confused with a content strategy, but really its only one part of building an effective strategy. Content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. If youre looking for a deeper dive, check out this guide from distilled and this more seofocused one from everett sizemore. Get practical techniques for writing for the web, including tips on frontloading content, avoiding jargon, and keeping your content up to date. Kristina halvorson gets the tease brilliantly done in her book content strategy for the web. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well.

So having a morning routine to wake up using your sonos speaker is a nobrainer. Use features like bookmarks, note taking and highlighting while reading content strategy for the web. One needs to know and plan ahead in all consideration when it comes to the content published or to be published online. Good content is usercentered adopt the cognitive frameworks of your users on a web project, usercentered design means that the final. The elements of content strategy by erin kissane and content strategy for the web by kristina halvorson and melissa rach both deserve a place on any content creators bookshelf. Content strategy for the web by kristina halvorson epub. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy.

Content strategy for the web by kristina halvorsonmelissa. If you also like to go to sleep while listening to music, the sonos can be set to do that as well. If your website content is out of date, offbrand, and. Why you are creating content, who you are helping, and how you will help them in a. Amazingly, this second edition doesnt just keep up. Why writing a book is the best content strategy youve. Redesigning your home page wont selection from content strategy for the web book. Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. In the space of a few chapters, she had changed our field forever, for the better. And what does the content renaissance mean for you.

In a post on brain traffics official blog, melissa rach said that its an. Understand content strategy and its business value. It also shares content best practices so you can get your next website redesign right, on time and on budget. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. Even if youve never entertained the idea of writing a book, dont rule it out. The content strategy toolkit is the ultimate collection of everything you need to create and launch a content strategy. The web content strategy is owned by the web executive and is modified and maintained and by the web editor team and will be revisited and revised frequently, adapting to the everchanging experiences and requirements of the university audiences. Melissa rach describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.

Good quality of content will help you to grow your business. People often use these terms interchangeably which is understandable, as the lines are somewhat blurry, but each is a bit different. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. You can use the app to set up your wake up time and set a list of songs to wake up to. The chicago manual of style, 14 th edition, is filled with more margin memos and sticky. Kristina halvorson is the author of this remarkable book. For organizations all over the world, content strategy for the web is the goto content strategy handbook. Content strategy for the web is a basic book that covers the most overlooked aspects of web content, including some on your website, ill bet. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical.

Here are ten essential books that will give you a firm grounding in content strategy and help you understand not just web writing, but also things like the lifecycle of content, content strategy best practices, among other things so you can produce powerful, effective content for the web. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. Understand content strategy and its business value discover the processes and people behind a successful content strategy make smarter, achievable decisions about what content to create and how find out how to build a business. Discover the processes and people behind a successful content strategy. If that sounds daunting, think how much harder it would be to try to evaluate, create, or revise the content without a purpose in mind. Having worked at a large nyc based digital strategy agency most of the concepts in this book were familiar. Content strategy online courses, classes, training. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. Kristina halvorson describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. Well show you the basic steps of a content audit here. At its core, your content marketing strategy is your why.

A lot depends on who you are and what sort of content strategy youre interested in. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for the web. But when consistency and clarity matter, one tome gets all my attention. Or, selection from content strategy for the web, second edition book. Content strategy for the web by kristina halvorson. Learn how to identify what your audience truly craves, stand out from the competition, and build an incredible content strategy framework and content calendar. If your website content is out of date, offbrand, and out of control, youre missing a huge opportunity to engage, convert, and retain customers online. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. Everything you say here about content and content strategy can apply equally to the creation of a book. Content strategy for the web by kristina halvorson here is a quick description and cover image of book content strategy for the web written by kristina halvorson which was published in 2012210. Louis rosenfeld, author of information architecture for the world wide web.